Think of your favourite number.....
Is it no. 7 or any odd no. ????
I guess so, now think of the no.of mannequins you see inside the store specially outside the store. Is it odd.
Yes, it is !! And if it is not then the shopkeeper has enough sales and is confident that targeted customers will enter the store anyway.
This is because it creates asymmetry in the display, drawing the customer's attention. This is because when people look at symmetrical and balanced objects, their gaze moves away quickly because it seems to be normal; asymmetrical or unbalanced displays are thus “abnormal” and are more interesting to the eye.
Is it no. 7 or any odd no. ????
I guess so, now think of the no.of mannequins you see inside the store specially outside the store. Is it odd.
Yes, it is !! And if it is not then the shopkeeper has enough sales and is confident that targeted customers will enter the store anyway.
This is because it creates asymmetry in the display, drawing the customer's attention. This is because when people look at symmetrical and balanced objects, their gaze moves away quickly because it seems to be normal; asymmetrical or unbalanced displays are thus “abnormal” and are more interesting to the eye.
The off-balance that this odd number forces the customer to gaze at the different aspects of the display, focusing on each on separately rather than have their eye take in the whole display at once.
People also tend to remember thing in group of 3 or odd in no.
Also, when shops place odd no. of mannequin generally 3, they tend to keep those many odd features may be and one and when you will look for detailing you will find one attractive among it and will focus on one which you want to buy. It just create a sense of comparison if they keep different features.
Another psychological trick of odd no. is while we are presenting something to anyone we should find odd no. of uses for that product and specially if it is done by hand symbols or with 3 product display the opponent gets more attracted and it rouses the interest.
Symmetry is pleasing to human beings, but it is also boring.
Moreover, in our personal life we tend to be more curious about thing which are happening in odd no.s. Suppose in an occasion we are seeing bunch of people enjoying and there is guy standing alone we are more interested to know why that person is standing alone rather than what the group is doing.
A slight deviation in a symmetrical display catches people's attention and could make the entire tableau more exciting.
Do you remember that our land line no. used to be 7 digits because it was easy to remember and we usually tend remember last 3 digits of those 7 no.s.
It’s said that odd numbers are considered to be masculine and even numbers are more feminine. Whether it’s because, for the most part, odd numbers tend to have a sharper, “edgy” shape, and even numbers are curvier. Eg: Elle 18, Three Amigos etc.
And, then comes the number eleven and it’s “stand out” vibe. Adding the extra digit to an otherwise clean-looking number can achieve the same effect. Eg: KFC’s 11 secret herbs & spices or Levi’s 501 Jeans the extra one helps the brand to stand out, allowing to it become more memorable instead of easily dismissive.
Take 2 pencils in front of you, Is it appealing to you?? I guess no. Now, take 3 pencils in front of you, you will now tend to look for a detail of those pencil.
So, odd is just not odd but also it's powerful.
