Take Away being the new normal!

While the app download method may not be feasible for each restaurant there is another interesting model that is coming up with the recent hashtag#jiofacebook deal. Ordering and payments will increasingly get automated through Whatsapp Chatbot based ordering.

Monitoring the entire process through automation platform or so would be essential and many analysts/techiea could do the role - hiring could slide towards these roles as well.

F&B sector is a "deep-ditch": High fixed costs, wafer-thin margins & dried up revenue streams. The F&B industry has been ignored entirely in the government’s overall financial relief package and no financial support has been offered.

Cleaner food over cheaper food would be sought by every individual moving forward with lesser priority towards in house dining. That being said, digital marketing would be key for any firm to put across the product served and this skill-set personnel could see a huge spike in terms of restaurant related jobs Furthermore, A badge for sanitization or food sanity certified professionals could garner more attention from restaurants for ensuring best practices focused on safety, health and hygiene is in place

Organized food delivery or chained consumer food service represents less than 20% of the whole market, key players being, Swiggy, tomato, Yum brands, Burger kind, Dominos, Starbucks, McDonald's, Dunkin, CCD, and Subway among others.

Fast-food chains like KFC and McDonald’s may change their hiring mix going ahead as delivery takes centre stage,  the demand for people in delivery-related roles will rise by 30%, resulting in higher incentives. Customer service specialists, digital marketers and business analysts will also find more takers, but attendants and kitchen staff are likely to see muted demand. KFC is piloting a service to deliver to consumers’ cars, while Wow! Momo is hiring a tech team to build its omni-channel and takeaway capabilities.

Amazon India has launched its food delivery service, Amazon Food, in select pin codes of Bengaluru.F&B sector is a "deep-ditch": High fixed costs, wafer-thin margins & dried up revenue streams. The F&B industry has been ignored entirely in the government’s overall financial relief package and no financial support has been offered.

Cleaner food over cheaper food would be sought by every individual moving forward with lesser priority towards in house dining. That being said, digital marketing would be key for any firm to put across the product served and this skill-set personnel could see a huge spike in terms of restaurant related jobs.

 Furthermore, a badge for sanitization or food sanity certified professionals could garner more attention from restaurants for ensuring best practices focused on safety, health and hygiene is in place

Organized food delivery or chained consumer food service represents less than 20% of the whole market, key players being, Swiggy, tomato, Yum brands, Burger kind, Dominos, Starbucks, McDonald's, Dunkin, CCD, and Subway among others. 

Fast-food chains like KFC and McDonald’s may change their hiring mix going ahead as delivery takes centre stage,  the demand for people in delivery-related roles will rise by 30%, resulting in higher incentives. Customer service specialists, digital marketers and business analysts will also find more takers, but attendants and kitchen staff are likely to see muted demand. KFC is piloting a service to deliver to consumers’ cars, while Wow! Momo is hiring a tech team to build its omni-channel and takeaway capabilities.

Few days back Amazon India has launched its food delivery service, Amazon Food, in select pin codes of Bengaluru.

The development comes at a time when order volumes for the two largest players in the online food delivery space — Swiggy and Zomato — have hit an all-time low due to the Covid-19 pandemic. The food delivery apps have also reduced staff strength to trim expenses and increase cash runway.

Amazon Food has gone live in parts of Bellandur, Haralur, Marathahalli and Whitefield, according to the app.

Another segmentation being - Quick Service Restaurant 45% - Casual dining 23% - Cafes 12% - Fine Dining 10% - Pubs, Bars, clubs and lounges 9% Post hashtag#Covid19 imperative is clear. Business model and ability to attract customers to a food joint will depend upon the ability to present a contactless method of ordering, including pre-ordering and payments. While the app download method may not be feasible for each restaurant there is another interesting model that is coming up with the recent hashtag #jiofacebook deal. Ordering and payments will increasingly get automated through Whatsapp Chabot based ordering. Monitoring the entire process through automation platform or so would be essential and many analysts/techiea could do the role - hiring could slide towards these roles as well.

The development comes at a time when order volumes for the two largest players in the online food delivery space — Swiggy and Zomato — have hit an all-time low due to the Covid-19 pandemic. The food delivery apps have also reduced staff strength to trim expenses and increase cash runway.

Amazon Food has gone live in parts of Bellandur, Haralur, Marathahalli and Whitefield, according to the app.

Another segmentation being

 - Quick Service Restaurant 45%

- Casual dining 23% - Cafes 12% 

- Fine Dining 10%

- Pubs, Bars, clubs and lounges 9% Post 

hashtag#Covid19 imperative is clear. Business model and ability to attract customers to a food joint will depend upon the ability to present a contactless method of ordering, including pre-ordering and payments.

12 Different ways to earn money 0 expenditure

Whether you're looking to make some fast cash, or you're after long-term, more sustainable income-producing results, there are certainly ways you can make money online today. The truth is that making money online isn't as difficult as most make it out to seem. It does require some discipline. 

 

However, if you're looking for realistic ways you can start earning money online now, then it really truly does boil down to seven paths you can take towards profit. Some will provide you with immediate results, helping you to address your basic monthly necessities such as rent, utilities and groceries, while others have the potential to transform your life by revolutionizing your finances in the long term.

The Internet cannot give you instant money but you can build long term wealth from the internet

 

All you need is an internet connection, laptop and less than Rs. 10,000 to start online business.

You can earn a lot of money online, if

If you have a passion to learn a new skill (like content writing, SEO, designing, video editing)

You can work on starting a profitable blog and expect some income in 6-8 months depending on your smart work.

Proven Ways to Earn Money:

1. Become a Freelancer

If you are a good programmer, designer or marketer then you can find a lot of paid jobs. You just need to be patient and willing to learn more. You need to have two skills to become a good freelancer. One is your core skill, and the second skill is marketing. If you are not a good marketer, then seek help from an experienced marketer to make your profile. You have to have excellent communication skills to get clients.

2. Learn Stock Market Trading

You don’t need any money to start a freelance work but you would need a little money to start your career as a stock trader.You can earn money online by doing stock trading if you know how to pick the right stock.

I must make you aware that you may lose money in stock trading so better to start with less money and invest more time in learning the basics of stock trading.

3. Become a Consultant

You can sell your advice and knowledge to many people. You don’t have to be a super expert in one domain to become a consultant or teacher, you just have to be better than your student or client.

Sometimes you may get success and sometimes failure, with every failure learn something new in content marketing.

Anyone with a core competitive skill can become a consultant and find clients online. For example, if you are a legal or finance professional, then you can make your website, and start attracting clients online.

4. Earn Online Money from YouTube

You might not know that people are making millions from youtube. Again, not an easy option, but very much doable for anyone who can record & upload videos on a particular topic.

Two kinds of people can make successful YouTube channels, one who make funny & entertaining videos, second who can make highly helpful videos for a niche audience (like students, mothers, housewives, tech geeks).

5. Make Money from Facebook, Instagram

There is no limit on the earning potential through Facebook, Twitter and Instagram. Not a joke. There are people out there who charge as much as 20,000 rupees for just one tweet or Facebook post. Now close your mouth, it’s true.

The social media fan base is an asset for such people, most of them are in the entertainment domain. People related to fashion and entertainment domain can monetize their Instagram page. You can check the fan base of BhakSala, Gabbar Singh and StoryPick, and you can imagine how valuable those can be for any company who want to advertise on such pages.

6. Buy & Sell Domains

You may not know but you can rent your website if you have good traffic. Isn’t it interesting? All our life we thought that only physical offices & houses can be rented.

The other option is selling your domain if you have a good SEO score (Domain Authority) or you own a domain with a special name. My favourite social media scheduling company, buffer, bought buffer.com in $600,000 last year. In a similar way, you can buy expired domains and sell at a higher price to people who need that. Honestly, domain trading business is tricky and you have to be an expert even to start, otherwise, you may lose money.

But, if you already have a domain and not using it, you can try selling on marketplaces like Flippa.com

7. Income from Writing Work

 

If you like writing, then just start it. There are many experts available online who are willing to teach you write good copies.

Trust me, many companies are looking for good writers but it is difficult to find writers who write well. You can be the next one. A good writer charges between 5,000 Rs to 20,000 Rs per article.

 

8. Start Blogging to Earn Money Online

You can make money from your writing skills in two ways.

Write to someone and make money immediately

Write for yourself and make money slowly, but consistently

That is the difference between a freelance job and owning a business. Your blog can be your online business, it will take some time to build your audience. But once you start earning money from blog, then your blog generate money even when you are sleeping.

You can create Ads using simple Google Adsense. You make money whenever someone clicks on such Ad Blocks. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.

 

9. Make Money with Affiliate Marketing

Affiliate is similar to running a retail shop. You signup with retailers like Amazon and Flipkart, promote your favourite products on your website and social media to make decent money.

I am discussing affiliate marketing as a separate option because it can fit with any kind of online business, in some scenarios people don’t even own a website but make money through Affiliate marketing.

I simply curated a list of my favourite books and linked to Amazon so that interested people can buy books.

10. Start a Product Startup

You have to work hard to make a product that customers want to buy. The whole process of starting a product company, hiring a team, selling the product is very exciting.

There is a big market in personal finance space, you can start a company or blog to facilitate loans people with low credit score, or providing a credit limit to people with a high credit score.

There are many use cases in India, UK and USA to explore further.

11. Open a Digital Store (Shopify, Woo-Commerce or Marketplaces)

You must be having some products in mind to sell on an online store – it could be electronics, designer jewellery or handkerchiefs.

You should start with

validating idea,

set up the store,

procuring products and

finding customers.

12.Podcasting

Another way to make money online is by hosting an online podcast. I have the Good Financial Cents podcast to go along with my blog, and I use that platform to find new sponsors and advertisers all the time.

Gaming podcast being the new cool. You can also earn money from online gaming.

Time for Action

I can keep sharing information but nothing gonna help you until you take the action. People are afraid of failure and they don’t start anything.

Take the first step and you will see the light ahead.

You can earn a lot of money online, if

If you have a passion to learn a new skill (like content writing, SEO, designing, video editing)

You can work on Starting a profitable blog and expect some income in 6-8 months depending on your smart work

Quick tips for you

Data entry jobs providers are mostly scams. Don’t waste your time & money.

There is no quick way of earning money except in crime & scams. Stay away from both.

If you are in immediate need of money, then get a personal loan and work hard to pay off the loan as soon as possible.

The majority of online revenue strategies aren’t that complicated. Like any business venture, your online income takes time to grow. You need to be willing to devote the time and energy required to get your idea off the ground, and you need grit to stick with it even if your journey is slow when you first start out.

 

Sales Promotion

The word sales promotion is made of two words, i.e. sales and promotion. Sales mean selling a product after charging a price and hand over the product and service. Sales Closing is a big task a;though at the end of the day.

Promotion means to increase. Therefore, sales promotion is a continuous process to increase the sales. Therefore, it can be said that any process whose purpose is to increase sales is sales promotion.

Sales promotions are a great way for your organization to encourage potential customers to buy your product or sign up for your service. Done well, they boost short-term sales but also attract new customers, prompt positive online reviews, and lead to repeat purchases.

    

But it can also feel like our days are overrun with sales promotions. Chances are, your inbox is packed with marketing emails from businesses offering discounts, special prices, buy-one-get-one offers, flash sales, and free-shipping offers. 

Sales Promotion in Marketing

Sales promotion activities are more common for consumer’s goods marketing than for industrial goods. Consumers are attracted by displays, packaging and publicity.

It may also provide an inducement to marketing intermediaries like wholesalers, retailers etc. It also attempts to accelerate sales, offering coupons with certain benefits, using limited-time offers. Basically it is a tool designed to speed up the selling process and maximize sales volume.

A sales manager is interested in any approach that will help persuade customers to buy.

International decision on promotion should include a consideration of sales promotion alongside of, or in place of expenditures for advertising and personal selling.

Offering a discount is a tried-and-true way to win over customers, boost sales, and move stock. Not only do 77% of shoppers say discounts can influence where they shop, almost half (48%) admit a discount has sped up a purchasing decision.

 Discounts can be limited to a specific point in the customer journey — for example their first online order — or a seasonal or holiday promotion. Or consider an alternative, such as offering a special price. If your goal is customer retention, rather than a short-term sales boost, consider offering rewards points. Reward points don’t offer the possibility of immediate gratification like discounts, but they will appeal to customers who shop with you on a regular basis.

Coupons are another promotional tool that has been transformed by technology. You can send them directly to customers via email or text message. You can use them as an inducement to join a mailing list, or as a “thank you” to people who have. For example, mobile coupons delivered via text message

Types of Sales Promotion Strategies

A variety of activities comprise the total promotion strategy. This includes things like a trade show, specialty advertising, contest, point-of-purchase displays, coupons, recognition programs, and free samples.

Rather than when they form a primary component of the promotion activities.

Expenditures for sales programs may be very substantial.

What makes a sales promotion work?

1. Select the right target audience

The difficulty with any marketing campaign lies in locating those individuals who will eventually become loyal customers. Many marketers believe that by casting a large enough net, they’ll be able to locate those individuals simply by virtue of percentages. After all, if they contact enough prospects, some of them are bound to complete the journey through the sales funnel and become paying customers. A smaller percentage of those customers will become loyal customers.

The problem with this idea is it’s remarkably inefficient, as only a small fraction of prospects and leads become buyers and so offset the initial investment. By instead predetermining a target audience, businesses can put their finite marketing resources to better use.

2. Set measurable goals

There’s no denying the importance of setting goals, but there’s also power in writing them down. 

Ask yourself what the most important objective of your promotion should be. Are you hoping to draw in new customers, or are you more inclined to focus on customer retention? Do you want your customers to purchase more frequently, or would you like for them to increase the average amount they spend on a purchase? Are you attempting to increase your business during slower seasons or times of day? Are you interested in regaining the attention of former customers who have taken their business elsewhere?

3. Limit availability

You can take advantage of these psychological triggers by offering limited-time deals. A sales promotion — such as a gift with purchase — may seem like an attractive incentive for motivating sales, but unless that promotion is only available for a limited time or in limited quantities, many customers won’t be interested. On the other hand, if the same customers are faced with the possibility of missing the promotion if they don’t act quickly, they may be far more likely to commit.

4. Promote widely but wisely

Visibility is key. Just be sure to account for the marketing cost of promoting your promotion. Otherwise, you might end up spending more money on advertising than you’ll make back through increased sales. For this reason, it may be most beneficial to focus on promotional strategies that have demonstrated return on investment (ROI). 

You can market or advertise your promotions just like any other product or service. In-store signage, information on your company website, blog posts, social media posts, email marketing campaigns, e-newsletter stories, media releases, brochures, and print and online advertising can all be effective ways to let prospective customers know about your sales promotion.

Sales promotion methods are typically more effective when used as part of a total communications program.