Monday, 28 October 2019

It's time





It was timetime to go to college with lot of expectations not only for the future but also to start a new phase of life, first time when you think that you are free nowyou are an adult it’s time to experiment all the things that you have always imagined doing, that you have seen around happening but somehow you were in boundaries of restriction that you couldn't try, Its time now.
I guess all of us had that same feeling in mind once we were done with school. 

I could still remember my 1st day of college where I found few too admissions as couplesfew were busy texting their friendsseniors banging doors to take introduction and gave us tasks to dofew seniors gave an extra required help to share no.s of girls and telling them they are just a call away. I remember I refused to do a task and my seniors named me "Mamta Banerjee".
I guess like this observing people around us we unknowingly make connections with them which were likely not based on any give and take, nor we demand and have expectations from them it’s just happening.
As, the days passes by many couples where no more couples, heartbreaks happens tears where on eyes but simultaneously new bonding are starting the new way of supporting each other we were discovering, different ways to bunk classes and escaping from college, kids are no more kids they started exploring things a first day “try is a habit now. 
Few named it as a part of betrayal and few to gain more concentration in studies, there is something my best friend told me who was a part of it " You never start these stuffs for others or for betrayalsyou start it because you always wanted to do. Itbetrayal was just an excuse to give a reason to the world!” . Somehow, those words touched my heart and could never forget.
Those 4 years of college was a time when many new people peeped into our lifesome added value to itsome managed to gain trust and break it simultaneously, some people never promised us anything but silently was there all throughout the time like a pillar never demanding anything nor complaining.
A silent feature at college was you were never alone it was someone or the other to hold your hand and say "It’s ok! I am there."
Slowly, we were all placed now we all got a job and out of college we retained few friends, few couples were no more couples now, although few are trying their best to survive, manage time for family and their partner, few were not placed the frustration of seeing friends getting placed with a job and handsome salary is killing them.
But, it was time, time to be apart if not mentally but physically for sure in different cities, in different countries, far from family, its time when society expects you to be responsible, it’s time to enter a new phase of life.
Some decisions were emotional, somewhere required. 
We are alone now we don't know anyone in the city neither our family is nor with us. Every day, new survival strategy need to be found out, in that mean while we are losing our contacts of our dearer ones, time is lacking we cannot be on the phone for hours, struggling to adjust in the new environment, we are bursting with emotions but we don't have enough people to share them or rather to understand the state of mind. It was hilarious once it was a time when two friends used to have a lot of gossips and laughter now it’s changed to the competition of telling who has more difficulties in life, an unknown race we are running but we never want to win. Office politics is a part of life, and survival strategies are the only thing we plan on weekend sitting on a PG with a bed too small to sleep. 
It was hard to imagine now what the hobbies are or rather what we are good at all our skills have gone for toss. Rather, it just “we don't have time."
Its the time we realize and remember how small things matters how our room unknowingly became the dream place to take a peace nap, those small memories on the lanes of your city.
Its the time we are fuzzed up in our mind we pretend to be happy, half of the time we are sadwe pretend to dwell happily in all decisionswe look for a support but we are scared of betrayal.
It's time now wrap up the old thoughts, old feelings, grudges it’s not easy, though, but we can all try rather than swirling within old memories.

Somehow we have all lost ourselves with time, changed with time, maybe an unknown demand it was. Butit's time again, time to live our life the way we wanted not what society wants us to do.

Mental Peace is what we are looking for!
We remember the lesson learnt and start living the life the way you wanted.

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Wednesday, 16 October 2019

The Campaign That Changed The Game

                                     
                                                                Part-1

This blog is mostly a review of a book "The Modi Effect- Inside Narendra Modi's Camapaign To Transform India" - By Lance Price and few articles read on different articles.



On May 16, 2014 history of India took a new turn Narendra Modi was declared the winner of the largest democratic nation ever conducted in human history. But, many of us have that question in mind how this magic happened in such a short time.
On an interview with BBC correspondent and political vet Lance Price was granted exclusive access to write about this book which details message management and technological wizardry combined to create a vote winning colossus.
If you have ever observe on one of the Modi's campaign he claimed in his speech that he has an 56 inch chest ," 56 inches is very cleverly crafted tool to develop Modi's Alpha male image". Which also signifies that as soon as a  person  sees him there will be already in mind that he is physically commanding.
Mostly, speeches of  Indian politician used to be lengthy text, written by others covering all the issues confronting by government the major fallback of this used to people couldn't relate them in their personal life  it never used to pierce through the AAM ADMI's heart.
When Modi came to the picture his address straight touched people's heart, he has handful of notes  with him, though there was a little diversion of the topic in all his speeches where all spoke about India's greatness he spoke about its shame. The nation can send a mission to Mars but couldn't provide toilets. Poverty and filthy streets disfigured the country where it one of the most advanced nation in IT. He also spoke about degradation of women. After hour long mould-breaker speech he addressed the audience as an "I am an outsider" " quite isolated from the elite class of this place" which was an ice-breaker for all. Here, the ice being the hierarchy of Indian politicians " the elite class" where as in India most of our population is struggling from poverty Modi addressed him as he is from one among the public. Which, also signifies that he can better understand the need of the people and help them out in their way. 
The Modi Effect: Inside Narendra Modi's Campaign to Transform ...
Claiming outsider status is a familiar gambit among politics. It is effective in places where disillusionment with status quo is particularly intense. India in 2014 was in such place. Though nobody walks straight through an outsider corridor but they can absolutely pretend too!
On the day of results Modi had the best answer to all his critics public knows it all nonetheless that he was the man to take the nation forward.
Modi's campaign was partially taken from West but it is Indianised for us to reach all the corners of India.  Its use of innovative technology and social media with the capacity of galvanizing young people  uninterested and disillusioned Modis's campaign took the game over. A very high turnout among young , first time  voters was a notable feature .
The campaign hit the right people in right time.

As a marketing student I can tell Product, Price, Place, Promotion, Process and Physical Evidence all hit well!  

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