Seasonality in sales is mundane.
Covid-19 pandemic has made some
changes. Rather consequential ones. Few sectors have optically discerned
unexpected magnification of 500% in this pandemic while others have visually
perceived a downfall which was never imagined.
Most
companies expeditiously transmuted their products USP which could be
auxiliary in Covid-19 be it a soap like Santoor which ditched 31 year old
" Mummy " formula, where
radiant puerile woman, a commix up about her age, and a flabbergasted audience
when they realise that she’s genuinely a mother, to a covid protective shield.
Where famous fashion retails has
fixated on their sales on Masks (incipiently introduced during Covid) rather
than fixating on their segments they are proficiently adept at.
A paramount change of age old popular
advertisements have been transmuted in this Covid.
Chawanprash which was ideally being
optically discerned as the immunity booster during winter has taken a major hit
in this pandemic with a drastic ascension of their sales. Chawanprash being a sizably
voluminous hit " Honey" why to stay behind are withal integrating
feature to boost immunity for people in this Covid.
Withal, Amul launched 'haldi doodh'
(milk with turmeric or 'Golden Latte').
The Do-It-Yourself category has
benefited immensely from the lockdown. When the sudden lockdown commenced
modern Indian families felt the requisite of certain electronic products on
immediate substructure which was afore sufficed by the house-maids.
Dish washer, washing machines and
vacuum cleaners where never an astronomically immense hit in Indian Market
which was visually perceived now in this pandemic. Dish Washer have optically
discerned a magnification of 500% in this pandemic.Similarly cloth dryers grew
by 100%.
The magnification is even more astonishing
when we consider the fact that many brands have rolled back all the offers and
consumer promotion schemes. This could be the turning point for DIY appliances
in India with consumers moving away from frugal human labour towards dependable
machines to facilitate their quotidian lives.
While working from home have
drastically incremented the market of expeditious-foods. Packaged foods
including instant noodles and biscuits are selling like sultry cakes, with
brands like Parle-G reporting their best performance ever.
Where as it is just not working from
home it is studying from home as well in this 6 months there has been several
e-learning platforms that have topped up and have visually perceived a major
demand in market be it for schools or for empoyees.
Learning and development is one of the
most paramount entelechy that employees and employers were most focused into.
Whereas why to sit back when its
tourism, it is now relaunched as " Work from hills " or " Work
from beach" where key focused area was
sanitized stay and high wi-fi haste.
Someone, has rightly verbally
expressed change with time companies who have transmuted with time
understanding the predilections on Indian customer has optically discerned a
boom in sales in this Pandemic as well.
#wantchangeswithtime
#wantbecameneed #hygenicIndia
#IndiafightingCovid19 #nomarketis
stagnant
