JIO - (Joint Implementation Opportunities)

In the hyper competitive market of the Telecom sector in India Reliance JIO not only entered the game but changed the full game, successfully winning the game, giving digital oxygen(free data). While other telecom sectors of India were focusing on either data plans or calling/roaming plans, JIO entered the game with the whole new concept of exciting Packages, 100% free offers, New year offers, Jio dhan dhana dhan offers, Summer exciting offers and yes it is very typical of Indians that we get excited whenever we came to hear words like free, offers and off course we are exited when this offers comes on any occasion it seems a gift to us from that company.

However, if someone gives us everything free then that sounds suspicious!!So let´s see few figures before JIO entered Indian Telecom market-1. There were more than 1 billion mobile users in India, out of which only 34% were connected to the internet.2. Only 12 percent from these 1 billion used 3G data or above.

So when JIO entered in 83 days 50,000,000 Customer database and in 170 days it has 100,000,000 database, which is nearly 2 times of what Facebook, snap chat or watsapp did. Moreover, it shifted to 4G and now it is trying to move it to 5G network for us.

1 JIO users nearly consumes 6-7 times more data than any other users. Within few months people get so addicted using internet all the time that it is hard for them to leave that. Previously, there used to be special plans for unlimited calling only during night hours. Data consumption used to be so costly maybe we used to sacrifice downloading a song or watching videos in YouTube if we have to do a video chat with someone. Well, good new days are here.Jio came up with different marketing strategies, investing so much of money must not be a trial-error game-

1. Loss Leader Strategy- When a product is sold at loss, to attract more no. of customers, so that in future with huge user base it can recover it´ s loss. Many business like Amazon or Tesla used this strategy.

Reliance JIO invested 1,500 Billion to put this in perspective – this is more than two times the combined investment of Airtel, Idea, and Vodafone in the 4G Segment. The main investment of any telecom company was to laid the  optical fibre network and once it´s being laid the cost of operating is not very huge. Using simple math, you will be able to realize that if 60% of the people in India if they use 1GB internet per month then JIO can recover the initial investment in 3 years.

So, their focus was on undercut the market price by giving attractive discounts and free promotional Data and to get more and more no. of customers

attach to JIO services.

The word ´Volume´ played the major role in JIO.

2. Razor-blade strategy- in this strategy the razor will be given for free and then it will charge you for it´s accessories like how Gillette used to do.

After giving free data it started charging for JIO apps, LYF mobile phones and its recharges. When other companies used to charge around 4 times like retailers, JIO came up giving packages and more data like whole sellers' mindset. On an average in India a telecom company generates a revenue of around 150-160 over there JIO charged for 99 prime plans+ 1st recharge of 309, then the revenue is already recovered by 3 months plan.

The major consumption of data in India is for videos active user based generates more revenue now Hotstar, Netflix have already entered in India, we are more addicted to videos be it introducing a new cooking videos in YouTube or most trending song videos. In true sense bringing JIO in India made India much more digitized and people are more aware of their surroundings.

In an interview, he said, “I believe that if you create societal value, customer value and employee value, and if you focus on these, the economic return is a by-product.” Going by the current scenario, in which Reliance JIO is certainly creating societal and customer value, the company will very likely generate monumental revenues in the future.

  DEMONETIZATION

¨The lack of money, the root of all evil ¨- Mark Twain

´De´monetization was the root of evil for India for a period. It was more like an unleashed wind which destroyed many families in India and within overnight, they were pulled down to roads. The government of India declared on 5th of November 2016 that notes of 1000 and 500 rupees are invalid.

Demonetization effected the economy in short term. India major sector like economic sector, MSME sector affected the most.

On a survey made Surat alone, 89000 power looms were sold as scrap and it led to a loss of 31,000 jobs. There was a countless example from big markets to industrial clusters that were affected by demonetization.

Not only it affected the industrialist it also affected the common people, Demonetization was announced in the evening around 7 pm, when most of the people were working in office particularly in IT sectors and many of them were not allowed to take any gadgets inside the room were they were working, I being one of them had no idea about it and when the office gets over we all came to know that the notes had been banned. That news was good enough to put any common man in trouble who do not stay in their own home and had to buy food every day. ATM by that time was already filled with 100 people and many a time after standing for an hour or two that used to listen that ATM is done with the money. Unfortunately many in spite of having money had starved for 1-2 days because of lack of money.

The biggest disadvantage of demonetization was once peopled get to know about it raised a frenzy and chaotic environment everywhere. The public wants to get rid of demonetized notes which sometimes had let to law and order problem.

Many Indian housewives store money secretly so that they could be of help during times of financial crisis. So due to demonetization, the accumulated wealth is of no use until and unless they are exchanged in banks.

As cash is the most preferred medium of transaction and fewer people use banking system in India. Their immediate anger shifted to mismanaged banks and unprepared banking system. The banks couldn't provide enough newly designed banknotes of 500 and 2000 to substitute the canceled notes. The people have taken in conserving whatever cash they have in their hand.

Trade across all aspects of the economy has interrupted and sectors like agriculture, fishing, and huge informal sectors were almost shut down almost in initial days of the announcement.

Unbaked and informal economy had a hard hit.

Even there was a much lower GDP growth with compare to previous years. There was a growing demand for which there was not enough supply. Indians preferably goes to normal shops who doesnot have an ATM use machine neither the poor people had any idea about what ATM is all about. Taking this golden opportunity China came into play. They were reaching Indian customers with better price and better and innovative goods. Chinese were importing at the cost of Indian jobs.

Though demonetization was done to get off the black money in the Indian market and with a good motive it had adverse effects on Indian economy and Indians. It was moved by the government for long-term benefits for its people overlooking the short term mismanagement by the banks. It was also an added cost and a big challenge for the government of India to produce 500 and 2000 rupees new note within a short time.

Demonetization was a great move weekend by bad execution.

The ´New´ Market-

                                                                                        Not so new yet very new the new market

It may sound a little confusing but this market place is not so ´new´ this market place was constructed around 1850-1902 and since then it has been a heart throbbing place it's original name is Lindsay Street or Esplanade but Bengali used to call it ´notun market´(as we like to keep nick names for every thing possible) which means New Market place and since then it is known as new market. From anything to everything name it gets it. It has got many buildings around but the main building is ´Hogg market´ being named after Sir Stuart Hogg and the ´old market ´ which is kind of basement having nearly about 2000+ shops in it. Among new ones we will get several malls surrounding that place. Apart from all this there is huge street market with mouthwatering foods and mesmerizing designs of shoes, bags, jewellery and clothes too.

Once a shopkeeper (not having a literal shop) displaying all items well-designed in a footpath(items including ´Gucci´sunglasses and ´Ray ban´ sunglasses with perfect logo and case for just Rs 500-1000) asked me if I want to buy a ´Michael Kors´ watch´ which is just Rs 1000 or else which is less than 1/4 time the price of the watch or may be less than that. So as we Indians want everything in an Indians way we love brands but most of us are not willing to pay around 30k Bucks for a watch so for them it's a golden opportunity. Apart from it this place will get you imported clothes or that same designs in much cheaper price (cheaper than the once with 80% off on online shopping site)starting from Rs 250-25000 .

Apart from western clothing it has sarees and garments shops and also original Kashmiri shawls will find in this place. This place is surrounded by loads of branded shops around it.
For Men there are shops where you will get blazers or Punjabis of different variety apart from shirts, tees, and jeans. Even this place is famous for shops which sells only school uniforms and fortunately or unfortunately for most schools they are the only shops where uniforms will be available.

This place also has some shops which is above 100 or will be touching a century within few years.

Moreover, this place got several confectioneries inside it ´Nahoum and sons´ being one of the oldest and most popular one, it is around 111 years old.

Florist shops is one of the major attractions to this place. A. Bose Pvt Ltd is there since 1874 and the best thing being it will get you fresh flower from roses to lilies at much affordable price.
Bags and shoes ranges from Rs 100-3K (bargaining plays an important role here, mostly they can bargain upto half the price of the bag) but the design and look of the bags will satisfy your need.
For children  most intresting thing is they will get most fascinated pencils,pens,pencil boxes water bottles, bags and tiffin boxes of price around Rs 150-300.

New market also contain a dozen of stunning real old crockery shops inside it.

The street market it is just not a market it is a place where friendship, meetings, bargaining come into plays. At any point of day you cannot find this place empty the most common dialogues being from customers ´Ami toh purono customer(I am one of your old customer)´, shopkeepers ¨bohunir smomoy tai diye dilam(Want to make first sell that´s why giving in this price)¨. For girls main attraction being real eye stalking jwelleries, soft toys, yumilicious foods starting from different kinds of chats, phuchkas(pani puri), kulfis, lassi and chole bature being one of my favourite dishes there among all, intrestingly all these food are starting from Rs 10-30 and you will get that same taste and the same hawker all year round and most of the food hawkers are 50-60 years old.

It also got the best butcher, fish market and vegetable market inside(a place where all religions meet for a common purpose).

This place is surrounded by Kolkata Municipal Corporation, Bus Depot, Electronics Market(anything to everything of electronic items), Park Street(Place of Restaurants). So in this place on any part of the day there will be a huge crowd from rich to poor, from office going to college going friends it is meeting place. The shopkeepers over here are mostly Muhammadans is a myth you will find all types of shopkeepers in this market.

And if someone is tired with shopping you got the best restaurants over here from Nizam´s roll to Amenia´s special biryani(yes with a big aloo)this place will steal your heart over and over again. So if someone is done with food and shopping you can enjoy with some famous movie halls (several types of hall from A grade Cinema hall to other types also)

At last if you want some sweet(K C Das being most famous) and lassi(Just few shops behind K C Dass ,to have this lassi people take a short break journey from this place ,it costs Rs 25-30 only).

New Market is just not a place to shop it has got friendships- infact it has places where you can find youngsters sitting and gossiping and hot lime tea is being served, it's an open place where you can get the view of full market with cool breeze during evening, it is wrapped with several emotions and memories. Though it has struggled many a time with fire still this place overcomes it as quickly as possible to wrap up with people around it.

A blend of traditionalism and modernity new market is for all gender ,all ages and all groups.

The speciality of new market is it never let you exceed your budget.

¨Uludhoni¨- From where the rituals start

                      

Ululululu...... yes that may sound funny and most non-bengalis(outside Bengal) who have attended a Bengali ceremony or rituals must have asked his/her Bengali friend ¨what is that funny thing you people do in your rituals where all the woman roll their tongues and make sounds??¨

Yes, that sound is called ¨uludhoni¨(Bengali) and uluation all throughout the world.It is done by producing a high-pitched loud voice accompanied with a rapid back and forth movement of the tongue and the uvula(connective tissue, on the posterior end). It brings kind of singing which is either practiced alone or a group of people(generally ladies) expressing their strong emotions and to bring positivity on the sarrounding.It is practiced in various functions like in ceremonies(specially at subho dristi where the bride sees her groom for the first time), during pujas, and many other occasions.

Ululation is practiced in many other cultures in and outside India. Most of the holy rituals in any religion makes a certain kind of sounds or songs which brings positivity to that place like in few religions ¨Sankha¨(a conch shell) is used to make holy sounds etc. Sound of ululation is terrifically strong for the people in and around that region can easily recognize from long distance that there is something going on (during early morning if you listen a sharp thrilling sound of rolling of tongue know it there must be a Bengali wedding next day nearby).

Ululation is not only practiced in certain parts on India (mostly east) but also it is popular in other parts of the World. Every language every religion has its own name with its own significance for ululation.

As a part of Ethiopian culture uluation is called as ¨Ilitait¨ a part of singing for them in thrilled sand in various festivals and occasions or sometimes they ululate at their Sunday church. Rest of Africa generally ululate to cheer, mourn or generally for attention seeking. Whereas in Europe woman ululate as a signal of celebration for the shepherds. Among Lakota people(generally originated at down part of Mississippi river) yell ¨lililili!¨ to praise the warriors. Among Indians, it is generally practiced among Hindus and popular by the name of Bengali, it is also named as ¨Hula-huli¨ is Odhisa and among Assamese it is called as ¨uruli¨(mostly during weddings which is called biya), whereasTamilians calls it ¨Kulavai¨.

As a part of culture Uluation has being carried down since centuries around the World and still being followed and believed to spread positivity.

group of ladies ululating during durga puja

CHAI GARAM!!!

                                   

            Chai(The Tea), it is not just a word its an emotion most Indians crave for it irrespective of place and situation. Infact it is not just an emotion for people it is one of the best selling products in India.India is the stands second in tea production in the World after China. Different parts of India have their own culture and way of serving tea and also flavours of tea. West Bengal is famous for its Darjelling Tea, most of the good quality tea being exported very few are available for Indians.

            Being a bengali, I can clearly say a cup of tea to a bengali depicts ´bhar´(the clay cup) chai, for bengalis if you give them chai in clay cups that is the best chai for them. Scientifically clay cups are hygenic and it is good to have chai in a clay cup, also it is eco-friendly and cheap. A cup of tea costs around (Rs 3 - Rs 5). It is a tradition for most of the bengalis after a day work or after morning walk or after college group of friend meeting in a tea stall and enjoying tea in clay cups over a discussion of politics (as it seems to be the favourite topic for them), movies and their favourite game football clubs specially ´Mohun bagan´ and ´East Bengal´ generally named as ´adda´ which is a must for any bengali. Chai shop generally named as ´masir dokan´ or ´kakur dokan´, these shops are basically small and were run since years, owners being hardly educated. On an average a small tea shop in Kolkata makes a profit of around Rs 10,000/month. Quite enough to run their family.Few years back one of the minister in bengal said you ¨don´t need money for starting a business even a small chai shop owner in Bengal is earning enough to build house of 2 storey¨. There are even jokes when GPS fails to tell location ask a chai wala in bengal they can give the exact location with all probable details.

             When a bengali moves to other part of country for job or business purpose they crave for this chai in a clay cup. If you find a chai shop in other parts of India who serves chai in a clay cup it´s a promise you will find a bengali there be it any time of a day.

            Hyderabad has its own tradition for chai, when i came to Hyderabad asking a hyderabadi what is the best food you can taste in hyderabad first will be ¨chai hona kya?¨(do you want some tea?) Irani chai  with Osmania biscuit is legacy that has been carried down to India from Persia first to Mumbai then to Hyderabad. It is generally served in white ceramic cups and saucers sometimes according to the volume we name it 90ml chai. Irani chai has its special recipe which differentiates it from other chai. The original version being black chai, we have Indiansed that chai according to our taste as we generally do. Irani chai generally costs about Rs 10- Rs 12 and in resturants it will charge around Rs 65 to Rs 100. Irani chai is famous all over Hyderabad, but you will generally find this chai which is run by mohammadeans mostly, there are few shops around charminar, in scattered bakeries like Ghouse, Garden cafe!, or the legendary Paradise which is must who ever visits.After Irani chai the other most popular tea is Golden chai which is only found in Blue sea cafe. Like all other Indians for most hyderabadi they can never say no to Irani chai and with that Osmania biscuit is just the perfect combination. Hyderabadis can travel few kilometeres just to have some awesome Irani Chai. Since few decades this is one of the renowned and most popular business that has been carried on Hyderabad. An average targeted customer spends around Rs 200 to Rs 500 in Irani chai in a normal hotel. If you travel by train to Hyderabad another famous chai will be dip-dip chai. Other popular chai in Hyderabad a chai lover must taste are cutting chai(hot like an active vocano, beware!! too hot), double malai chai(irani chai with double malai, yummylicious), khadda chamach chai(so much sugar at the bottom that a spoon can stand- too sweet!! yet too tasty), sulaimani chai(tea with dates and peeper), pouna(loads of sugar and cream ,diabetes!!who cares).

                Not only in Bengal or in Hyderabad if you are travelling to any part of India by train the first thing you will hear is ¨Chai Garam, Garam Chai¨(hot tea, hot tea). On every railway station you can find kids running with a kettle in hand or a bunch of cup of tea when ever the train stops. Selling a tea in India may look like small business but it is one of the best selling items in India with an uncountable no. of targeted customers. Where the customers are equally satisfied as the sellers. It is a business which can be needs a low budget startup and with a good return. It is affordable to all class of people. In this business not only the two way interaction happens, we build relations and we acquire knowledge. For an enterprenuer it is a good opportunity to make take this business a different platform. A small scaled business to atleast a medium scale business.  

                                

                                                                                                          

                                                                                                                              -Travelling a business
                                                                                                                               By- Debopriya Gupta

DOSA- THE INDIAN PAN CAKE!!

                        

 Dosa and students can team up so well. Student never says no to a dosa . Just before you enter your college butter dosa, paneer dosa, cheese dosa, 70mm dosa, even special mysore dosa with extra cheese. I am sure many of us is already having mouth watering. But it is striking to know in bhandi we have more sale in dosa than in a resturant.

      In a bhandi customers can actually feel the dosa while it is being prepared, when the cook puts the dosa batter into the ´tawa ´, and slowly it puts all over it, you can actually feel while cheese or paneer is being spread over the dosa and how the cooks sets it and give those hot yumilicious dosa into your plate. Even few bhandi´s are famous for putting 15-20 dosas in a single ´tawa´ and setting it all together. Itś being natural human tendency whenever a delicious food is being prepared, all five senses working together we tend to feel hungry a little bit more than before.

      Normally  in a resturant food is being prepared inside the kitchen, so till the food is being served to our plate only one of our senses can feel the food that is our nose. Generally what matters in a resturant is it´s ambience, untill the food is being served.

      Generally, bhandi is also a place where the working people or a group of students or friends can meet over a cup of tea/coffee and it is also affordable to common as well as poor people, and also it doesn´t charge huge GST, which is must for a resturant.

      Being bhandi the most popular food place in South India, it not only prepares dosa it prepares idli, bonda and oviously Irani chai/coffee with osmania biscuits. Nowadays with the change of taste in people at few bhandis started putting some continental flavours in dosa, like schewan dosa.

     With the help of  ´THE INDIAN PAN CAKE´ in bhandis, is now giving a good competition to South Indian Resturants.