Indian Consumer Buying Perspective in Pandemic

Seasonality in sales is mundane.

Covid-19 pandemic has made some changes. Rather consequential ones. Few sectors have optically discerned unexpected magnification of 500% in this pandemic while others have visually perceived a downfall which was never imagined.

Most  companies expeditiously transmuted their products USP which could be auxiliary in Covid-19 be it a soap like Santoor which ditched 31 year old " Mummy " formula,  where radiant puerile woman, a commix up about her age, and a flabbergasted audience when they realise that she’s genuinely a mother, to a covid protective shield.

 

Where famous fashion retails has fixated on their sales on Masks (incipiently introduced during Covid) rather than fixating on their segments they are proficiently adept at.

A paramount change of age old popular advertisements have been transmuted in this Covid.

Chawanprash which was ideally being optically discerned as the immunity booster during winter has taken a major hit in this pandemic with a drastic ascension of their sales. Chawanprash being a sizably voluminous hit " Honey" why to stay behind are withal integrating feature to boost immunity for people in this Covid.

Withal, Amul launched 'haldi doodh' (milk with turmeric or 'Golden Latte').

The Do-It-Yourself category has benefited immensely from the lockdown. When the sudden lockdown commenced modern Indian families felt the requisite of certain electronic products on immediate substructure which was afore sufficed by the house-maids.

Dish washer, washing machines and vacuum cleaners where never an astronomically immense hit in Indian Market which was visually perceived now in this pandemic. Dish Washer have optically discerned a magnification of 500% in this pandemic.Similarly cloth dryers grew by 100%.

The magnification is even more astonishing when we consider the fact that many brands have rolled back all the offers and consumer promotion schemes. This could be the turning point for DIY appliances in India with consumers moving away from frugal human labour towards dependable machines to facilitate their quotidian lives.

While working from home have drastically incremented the market of expeditious-foods. Packaged foods including instant noodles and biscuits are selling like sultry cakes, with brands like Parle-G reporting their best performance ever.

Where as it is just not working from home it is studying from home as well in this 6 months there has been several e-learning platforms that have topped up and have visually perceived a major demand in market be it for schools or for empoyees.

Learning and development is one of the most paramount entelechy that employees and employers were most focused into.

Whereas why to sit back when its tourism, it is now relaunched as " Work from hills " or " Work from beach"  where key focused area was sanitized stay and high wi-fi  haste.

Someone, has rightly verbally expressed change with time companies who have transmuted with time understanding the predilections on Indian customer has optically discerned a boom in sales in this Pandemic as well.

#wantchangeswithtime #wantbecameneed  #hygenicIndia #IndiafightingCovid19  #nomarketis stagnant

Take Away being the new normal!

While the app download method may not be feasible for each restaurant there is another interesting model that is coming up with the recent hashtag#jiofacebook deal. Ordering and payments will increasingly get automated through Whatsapp Chatbot based ordering.

Monitoring the entire process through automation platform or so would be essential and many analysts/techiea could do the role - hiring could slide towards these roles as well.

F&B sector is a "deep-ditch": High fixed costs, wafer-thin margins & dried up revenue streams. The F&B industry has been ignored entirely in the government’s overall financial relief package and no financial support has been offered.

Cleaner food over cheaper food would be sought by every individual moving forward with lesser priority towards in house dining. That being said, digital marketing would be key for any firm to put across the product served and this skill-set personnel could see a huge spike in terms of restaurant related jobs Furthermore, A badge for sanitization or food sanity certified professionals could garner more attention from restaurants for ensuring best practices focused on safety, health and hygiene is in place

Organized food delivery or chained consumer food service represents less than 20% of the whole market, key players being, Swiggy, tomato, Yum brands, Burger kind, Dominos, Starbucks, McDonald's, Dunkin, CCD, and Subway among others.

Fast-food chains like KFC and McDonald’s may change their hiring mix going ahead as delivery takes centre stage,  the demand for people in delivery-related roles will rise by 30%, resulting in higher incentives. Customer service specialists, digital marketers and business analysts will also find more takers, but attendants and kitchen staff are likely to see muted demand. KFC is piloting a service to deliver to consumers’ cars, while Wow! Momo is hiring a tech team to build its omni-channel and takeaway capabilities.

Amazon India has launched its food delivery service, Amazon Food, in select pin codes of Bengaluru.F&B sector is a "deep-ditch": High fixed costs, wafer-thin margins & dried up revenue streams. The F&B industry has been ignored entirely in the government’s overall financial relief package and no financial support has been offered.

Cleaner food over cheaper food would be sought by every individual moving forward with lesser priority towards in house dining. That being said, digital marketing would be key for any firm to put across the product served and this skill-set personnel could see a huge spike in terms of restaurant related jobs.

 Furthermore, a badge for sanitization or food sanity certified professionals could garner more attention from restaurants for ensuring best practices focused on safety, health and hygiene is in place

Organized food delivery or chained consumer food service represents less than 20% of the whole market, key players being, Swiggy, tomato, Yum brands, Burger kind, Dominos, Starbucks, McDonald's, Dunkin, CCD, and Subway among others. 

Fast-food chains like KFC and McDonald’s may change their hiring mix going ahead as delivery takes centre stage,  the demand for people in delivery-related roles will rise by 30%, resulting in higher incentives. Customer service specialists, digital marketers and business analysts will also find more takers, but attendants and kitchen staff are likely to see muted demand. KFC is piloting a service to deliver to consumers’ cars, while Wow! Momo is hiring a tech team to build its omni-channel and takeaway capabilities.

Few days back Amazon India has launched its food delivery service, Amazon Food, in select pin codes of Bengaluru.

The development comes at a time when order volumes for the two largest players in the online food delivery space — Swiggy and Zomato — have hit an all-time low due to the Covid-19 pandemic. The food delivery apps have also reduced staff strength to trim expenses and increase cash runway.

Amazon Food has gone live in parts of Bellandur, Haralur, Marathahalli and Whitefield, according to the app.

Another segmentation being - Quick Service Restaurant 45% - Casual dining 23% - Cafes 12% - Fine Dining 10% - Pubs, Bars, clubs and lounges 9% Post hashtag#Covid19 imperative is clear. Business model and ability to attract customers to a food joint will depend upon the ability to present a contactless method of ordering, including pre-ordering and payments. While the app download method may not be feasible for each restaurant there is another interesting model that is coming up with the recent hashtag #jiofacebook deal. Ordering and payments will increasingly get automated through Whatsapp Chabot based ordering. Monitoring the entire process through automation platform or so would be essential and many analysts/techiea could do the role - hiring could slide towards these roles as well.

The development comes at a time when order volumes for the two largest players in the online food delivery space — Swiggy and Zomato — have hit an all-time low due to the Covid-19 pandemic. The food delivery apps have also reduced staff strength to trim expenses and increase cash runway.

Amazon Food has gone live in parts of Bellandur, Haralur, Marathahalli and Whitefield, according to the app.

Another segmentation being

 - Quick Service Restaurant 45%

- Casual dining 23% - Cafes 12% 

- Fine Dining 10%

- Pubs, Bars, clubs and lounges 9% Post 

hashtag#Covid19 imperative is clear. Business model and ability to attract customers to a food joint will depend upon the ability to present a contactless method of ordering, including pre-ordering and payments.

Ways to earn from online gaming

                                     Are you an online gamer? Do you earn?

Gaming is an extremely fun past-time, and turning it into a full-time income is many people's ultimate dream. Luckily for you, it's not only possible — video games can earn you more than a traditional job.

You can make serious money playing computer games. And you don’t even need to be that good. There are other ways also to earn money with 0 expenses.

It’s called game play streaming. Millennia’s know all about it. What is streaming, exactly? It’s simply uploading your live game play to an online video-streaming service such as Amazon’s  Twitch or Google’s YouTube. As video gets streamed to your audience, they get to comment, chat with you and share it with their friends, thus increasing the number of followers. You get to reply, share in the fun and show off your best moves. Money you can make is derived from viewers’ donations and cut-in from the ad revenue, which varies from service to service.

To build a fan base, your stream needs to have a distinctive character and provide an incentive for people to follow you. If you’re a pro gamer, the biggest incentives for your fans are your skills and likability. If you’re an average gamer, you can still make it — just be sure your content is top-notch by sharing your gaming experience in a unique and engaging way.

Although, if you have heard  of Game Journalism either join an existing site or launch your own and start writing news, reviews, and interviews for a specific game, genre, or industry. If writing for an existing site, you can get paid on a per-article basis as a freelancer. If starting your own site, you can monetize your traffic with ads or Patreon subscriptions. Look for open positions at intermediate-sized gaming sites. Forget sites like IGN for now, and ignore upstarts who have no readership. Make sure you have some writing samples on hand. Send in your application (with writing samples included) and hope for the best. If you don’t have any samples, consider volunteer writing for smaller sites first.

I don’t recommend launching your own games journalism site until you have several years of experience writing for an established site. 

Also, you can create guides and tutorials newbie’s love reading guides, especially for multiplayer player-versus-player (PvP) games. You can create a website for written guides, upload video guides to YouTube, or publish guides as ebooks. The first two are often monetized with ads, whereas the ebook route earns revenue through sales. Anyone can write a guide. To make a living, you need to create guides for popular games—but the more popular the game, the more competition you’ll run into. On top of that, you’ll need strong writing skills. Guides need to be dense and comprehensive, but also entertaining and comprehensible.

If you have heard of a Game Tester this is one of the most popular methods to Make Money by Playing Game. There are many Platforms where you can Join as Beta Tester and Play Games to Earn Money.

Here, you just have to Test the Game and give you opinion about the Game. You’ll Earn Money for Testing the game which is a great option to Make Money.

There are tons of Android Apps available on the Internet using which you can Earn Money by Playing Games.

Games like Temple Run, Fruit Ninja, Cricket, Bubble Shooter, Monster Truck, etc. can be played to Earn Money. Below are the Top 5 Android Apps to Earn Money by Playing Games.

1.       MPL

2.       SWOO

3.       Dream Cricket

4.       GameBlitz

5.       Qeeda

 

Providing customer service for other gamers technically, this isn’t getting paid to play games. Still, it is getting paid for the expertise you’ve developed while playing games! Companies like Sutherland Global Services sometimes put out the call for Gaming Consultants – a customer support position for people who are experienced gamers or experienced with gaming technical support. With Sutherland Global Services, they even supply some of the equipment you need; all you need to bring is that gaming experience and a few other skills like being great at social media and multitasking. 

Becoming a professional gamer is a risky method for making money off playing games, but it may be worth it if you enjoy the thrill of competition! Professional gamers need to be the best of the best, and – if you want to get into eSports – you may need try out for and make an eSports team full of the best of the best. So where does making money come in? That comes from winning championships and landing investors or endorsements; as eSports become bigger, they’re attracting more attention and more money, with prize pools adding up to millions of dollars.

If it’s your passion, then give it a shot, what do you have to lose but time?