A Viral Too Costly

                                           

As a regularly tuned viewer of entertaining and engaging videos and as marketing student, I always wondered how one of my favourite YouTube channel TVF earns money. Is it just by selling ads and increasing no. of views and subscriber.

As a single camera costs around 4-5 lakhs and with single camera it is very difficult to shoot these videos, there will be location cost, salaries for full team (actors and staffs) along with various other costs.

Will that money for ads and views is enough for all this?????

Digging into this a little more I found an interesting story.

1. TVF had received a funding of 10 million dollars and it is now a 270 Cr business in 2016. But, this company has been established on 2010 how did they sustain this 6 years. So, after repeating this series I realised all the series are sponsored series if you look more keenly they use some products in their show or products are generally kept at background that knowingly unknowingly we seem to see and recognise those products. Unknowingly their product placement is done.

Though till pitchers they have not received any big funding it is funded from their home, but their establishment and the quality of video have actually raised interest among investors to invest in them.

Interestingly!! TVF Pitchers is also based to start-up struggling hard for funding.

2. TVF series was on YouTube primarily but slowly they built their base of subscribers and viewers and shifted them to sign in to their application and website. Also, expenses for apps are much less than YouTube, Smart!! isn't it.

Again, it happened because the youth felt TVF series is very similar to their life, they feel the connectivity and as usual if we see 1 episode our hunger for it doesn't satisfy and automatically sign in TVF website to watch full series.

3. TVF Play now shows 3rd party movie and movie which the youth generally like, if you realise it is slowly becoming the next Netflix of India with a similar website design.

4. Even they have partnered with Ola so while travelling in Ola Prime the screen in front of your seat in cab will have TVF Play options. Which youth will generally tend to choose if they are travelling for longer distance and an addict of web series like me.

Indeed, Arunabh Kumar, the founder of TVF has appropriately designed his business model with proper brand integration inspiring others and showing them new ways of doing business and how a small YouTube channel is becoming India's new Netflix.