Difference between marketing and selling

Is there a difference between selling and marketing? The answer is yes. A few factors can be used to differentiate the former from the latter.

While selling focuses on the transference of possessions and requires the attention to business in order to increase the sale of a good, marketing focuses on consumer satisfaction and organizational competition through which an organization can be the best at satisfying a customer’s needs.
In selling, the focus is on the product, and in marketing, the focus is on the need of the consumer.
In the former, the approach is from the inside out, starting from the factory where the production begins, and in the latter, the approach is from the outside-in, and the corresponding approach is to evaluate and enhance the target market where the consumer’s needs may be met.

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