TVF and Content Marketing

   
India's new NETFLIX is on Amazon Prime with a bangn web-series Panchayat.(For refernce you can clink on the link (https://travellingabusiness.blogspot.com/2018/09/viral-too-costly-as-regularly-tuned.html).

Yet another times TVF series attempts to paint a slice-of-life picture of the ways of village life. Rural India seems to be a popular setting among makers of Indian web series. Amazon Prime’s Mirzapur and Netflix’s Jamtara, for instance, are two recent shows that play out in villages. While both these shows are crime dramas, Panchayat takes another path.

Panchayat‘s strongest suit is the way it uses humor to talk about socially relevant topics. The show touches upon topical issues such as dowry, family planning and gender equality.

What catches the customer mind apart from the amazing experience is the Content of the web-series.

Content marketing is different than traditional product-marketing efforts like sales collateral and other product-specific info. Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s. While you may be nodding your head at this point and thinking, “Yeah, this is something I want to do,” you certainly shouldn’t adopt content marketing because it’s the “in” thing to do. Content marketing takes a lot of work, persistence, and patience. Content is only as valuable as its ability to attract audience members and compel them to engage with your business on an ongoing basis — as subscribers, customers, evangelists, or, ideally, all three. Once you have an addressable audience, your content efforts will help increase sales, gather valuable customer insights, and activate your most ardent followers as brand advocates.

In a Layman language content marketing is the new cool and it exactly portrays and gives us info  about what we want to know or something that is related to our life.

TVF's Panchayat was so successful in portraying a picture of  the dynamics of the village and are shown through Abhishek’s eyes. Abhishek Tripathi, a big city lad who has just arrived to take up the post of secretary in the village’s gram panchayat. Panchayat‘s strongest suit is the way it uses humour to talk about socially relevant topics. The show touches upon topical issues such as dowry, family planning and gender equality. Substantial coverage is given to the issue of “pradhan pati”, something that plagues a wide number of Indian villages. The makers broach these topics in a subtle manner, without making the overall tone of the show serious. Directly, hitting the sentiments of the target audience.

TVF in its previous web series has perfectly pictured “Cubicle”  and  " Kota Factory" the name itself suggests the life of their targeted customers and who spends their time mostly in their web-series .

On addition to it there is not much brand advertising we see on any TVF’s content as it diverts the mind of certain audiences.

Although, it’s not the same there are many web series we watch without consciously understanding the constant endorsing of certain brands and mentioning their name in every episode.

There are various ways to earn money through content marketing it is just the way we choose too and what fits our content.