Kolkata and it's food

                                          Kolkata and it's food

Kolkata a city of contradictions and confusion. It looks like everybody is out on the streets, going somewhere, and in tremedous hurry still. Although, all the food stalls are surrounded by people gulping down some delicacy or the other. If you're a foodie, you'll be constantly salivating in Kolkata, no matter where you are.

If you ever come across a gathering of people who have moved out of Kolkata, you will notice that their discussions will soon veer towards food. One constant refrain would be about how the street food of their adopted city doesn't match up to what they have left back home. Even if that was 50 years back!

If you ever tell a Bengali you love panipurii, they will certainly convert their discussion telling you how "Phuchka" is delicious. Phuchkas are tiny water-bombs filled with spice and masala, these are probably the cheapest, yet filling item one can find. You might think you'll stop after 4 but end-up eating a truckload! it might fill your stomach but your heart will still be panting for it.

As, Bengali’s are known as the sweetest people and the secret behind it is their love for sweet. A true Bengali will never say no for a sweet. You might have eaten rasgullas all your life but if you haven't had roshogollas in Kolkata, then what's the point? 

Did you tried sondesh? These are sweets decorated with pistachios, almonds and saffron strands and prepared with milk, sugar and paneer, this mishti would simply melt in your mouth. And if you're into flavours, you've got Ice-cream, chocolate and strawberry sondesh too! 

Also, you will find relishing misti doi, this doi beats any sort of frozen yogurt you might have eaten. It's a perfect blend of sugar and milk, cupped together for a tempting treat.

If you really want to taste heaven of sweet you must visit Kolkata during winter, to get Pitha and nolen gurer(kind of jaggery filled in a sweet) sondesh and pitha being made from rice flour, this exquisite item can be both sweet and salty. Depending on the type, they are either fried or steamed. In any case, your taste-buds are in for a treat.

You still doubt why Bengali’s are sweetest people on Earth. 

Also, Bengali’s have a culture of gifting sweets whenever they visit someone's home (let it be frequent) on any occasion if you are confused what to gift "Sweets" is the only solution.

Let me introduce to chanachur is one of a kind. A very spicy-mix of dried ingredients that you would want to munch on, non-stop! and  it is in particular found in every Bengali home and munching chanachur being Bengali’s favourite pass time .

If you are a meat lover we got "Golbarir Kosha Mangsho"(A shop famous for its mutton curry) and it being served with  steamed rice, luchi (puri) and parothas, this mouth-watering, velvety gravy with juicy pieces of meat, is every meat lover's paradise. A must-have!

Another popular food in Kolkata being Mughlai Parotha, these deep fried parothas stuffed with egg and minced meat add the kind of twist that can keep you finger-licking throughout.

Chelo Kebab is another popular platter which every true blue Kolkattan will recommend s and for a reason. It's a composition of mutton seekhs along with chicken kebabs and is served with steamed rice and veggies. Don't forget to surprise yourself with it!

Chicken Kabiraji another popular dish, savour the sublime taste of this unique chicken preparation. Made with minced pieces of chicken, bread crumbs, ginger-garlic and egg, this snack will fill you up for a while.

Did you ever realise what did the bengali have every morning that keep their smile intact for whole day? It's the Kochuri and Jilipi(Jalebi). This popular combo offers the perfect combination of sweet, salt and spice. One lip smacking step away from a happy belly and a big smile! Talking about breakfast Kolkata got a famous place named Tirietti Bazar opens at 5am in the morning.From fresh steaming dumplings and fish sui mais to fishball soups, breaded pork chops, coconut balls, rice and sesame seed sweet balls, sticky rice and even chicken pies, the place serves authentic Chinese fare that are not only lovingly made by home-cooks but are also amazingly sumptuous.

 If you have not visited Tangra till now it's high time you should visit. Chinese food in the city. People often like to visit restaurants like Beijing, Kim Ling Kolkata, Tung Fong, Hakka Village Chinese Restaurant, Big Boss and more.

If anyone line chanas and chickpeas, then we got a dish for you named  Ghugni...this food is just not food prepared at home but also a famous street food which will make you crave for it again.(People like me and my friend who used to  walk 1-2 kms just to have this food).

Telebhaja(oil cooked) is again the most favourite dish(also it is assumed to be an art and people buying houses just  selling this)

It is also a perfect snack with cha/chai, ranging from beguni, phuluri, peyaji, alu’r chop to a variety of sinfully-crunchy, besan (corn-flour) covered street food! One bhaja is just not enough, you have to try them all!(Yes all!).

Indian's love Kathi rolls but guess where its started ? Nizam's are the one who discovered Kathi Roll and also rolls being one of the most scupltious dish you will find in every corner of the street and the price starts from Rs 15 to Rs 200. 

Kolkata Biryani and Chicken Chap is something you will never forget once you have it in Kolkata. Yes, our Kolkata biryani got an aloo in it and an egg too and you cannot match it with other city.

Macher Jhol (Fish Curry) I can assure you, you cannot take a fish out of bengali..wherever we 1st thing we search is fish..yes bengal's can't survive without fish.

Let me tell you intresting stuffs that will never bore you in Kolkata.

Okay, let’s admit it! Commuting in public transport in Kolkata can never bore a person (at times, it can be irritating though). No, the buses aren’t empty and airy (you may perhaps invent a new word to describe the ‘humidity’ and breathlessness experienced in the buses on a hot summer morning) nor do they play lovely music to entertain the travelers on a daily basis. So, what is it that makes it so much fun? Of course, the job is done brilliantly by the conductors and your fellow travelers (perhaps, you too!), with occasional jigs by the traffic sergeants.

If you are a NFS player or you love car racing you must see buses in Kolkata. 

Famous phrases that can't stop you laughing once you are inside bus in Kolkata.

1. Dicchi…eto tara kisher? Last’e nambo! (What’s the hurry? I shall get down at the last stop.)

We Bengalis are a laid back group. The fact gets established again and again every day when the conductor asks for ticket, and 70% of the commuters reply, “Dicchi…eto tara kisher? Last’e nambo!”

Or, better still, “Paliye jacchi naki!?” (Am I running off?!) We—and our antics! Phew

2. An award for anyone who spots a conductor pronouncing “Behala” as it is.

They would casually scream BYALA-BYALA, in their typical way, and provide us with a much needed dose of humor to start off, or end, a typically mundane weekday. (‘Behala’ is a neighborhood in Kolkata).

3. Chala, Chala… Ai sala driver icche kore signal khacche! (Drive, Drive, this bloody driver is deliberately delaying!)

This is the anthem of every other agitated passenger struck in traffic for longer time than usual during the rush hours.

4. Khali gari… khali gari (empty bus)

You may often hear the conductor screaming, “Khali gari, khali gari” even when there aren’t any seats available inside. And, sometimes, you may not even find a proper place to rest your feet…and, yet it is ‘khali’ to the conductors.

5. Pechone egiye jaan… pechone egiye jaan! (Move back)

Ah well! The conductors of the single exit buses always find the bus empty at the back.

So, no matter how claustrophobic it is inside, you may still hear them screaming, “Pechone egiye jaan… pechone egiye jaan!”

6. Aisala case kheyeche! (Bloody, has eaten up a case )(though the translation is itsef funny)

Picking up cars and buses regularly for rash driving or not following the traffic rules is common in Kolkata. The buses may be on different routes, but the exclamation by the passengers’ would be the same everywhere: “Aisala case kheyeche!”

And, in case they feel the traffic sergeant has picked the bus for wrong reasons, they’d say: “Aii, mash’re sheshe haath khali!”(End of the month, don't have money)

7. Aaste ladies kole baccha!

Every single person who has travelled in buses in Kolkata, this phrase is just epic!

8. 100 o’ 500 takar khuchra chahiya lojja diben na (Don’t embarrass us by asking for Rs. 100 or 500 change) and this is inscribed in every bus

Kolkata's trams – A ride through history. The Oldest Running Trams in Asia – Kolkata Tramways. Kolkata is the only Indian City, having an operationaltram network.

Did you ever saw a chess club below a flyover were 100s of people seating and playing chess.

Clusters of men huddle over chess boards under the busy Gariahat flyover, oblivious to the traffic and noise around them. This is the Gariahat Chess Club where for a fee if INR 10 you can become a member and play some pretty intense rounds of chess. Playing games like carrom, ludo and chess on pavements is something very Kolkata — the Left governments had installed carom boards in every nook and gully for one thing. This chess club was just an informal gathering of chess lovers in the area in the late 1980s, before the flyover was built. It took shape of a chess club in 2006 and is now called the Gariahat Chess Club. It has over 100 members — there are people who never miss a day’s play. You can also play caroms here. It’s open to all.

Also, Kolkata is one of the most egalitarian cities in the country — its public space are truly open to all. This chess club reflects that trait with people from all backgrounds coming together to play here — street dwellers, MPhil students, small traders, shopowners, retired professionals, school kids, middle class babus, in fact, many of the players are sons of hawkers who man the popular street stalls in the area.

This spot is also popular as a general hangout joint — friends catching up on their way back from work, sipping tea, people singing or strumming a guitar, beggars and the homeless contemplating life, street kids playing. All this in one of the noisiest, most polluted junctions in the city!

Bengalis and Kolkatans are by nature romantic. They love to recite Tagore whenever got chance. The Princep Ghat is one of the most romantic places in Kolkata. It is a perfect place for meet up with friends, a great hangout place where you can gossip and chat over phuchkas and bhelpuris. It is a perfect place for catching up with your old friends. Boat rides leave from Babu Ghat for 20 minute rides for anything ranging between Rs. 250- 400 with a maximum of 4 people on a boat rowed in an old fashion way by the driver. Ferry rides also leave for as less as Rs 5 per person but that is used more by daily commuters to cross the river Hooghly.

Victoria Memorial 

A testament to the colonial history of Kolkata, this beautiful marble hall is dedicated to the memory of Queen Victoria. Its design echoes that of the Taj Mahal as does its beauty. Perched atop the central dome of the Memorial is an angel figure - The Angel of Victory as well as other allegorical sculptures. Outside the Memorial gates, you can indulge in some street food or take a romantic horse carriage ride around the area. 

Park Street Cemetry  being another popular place in the mid of the city where it has turned out to be an lovers point or a good hangout poiny. The oldest tomb in the cemetery, is that of Mrs Sarah Pearson, who died on September 8, 1768.(I guess you can understand how old it is).

Kolkata diary can never end without telling about Durga Puja..

If you want to experience Kolkata Durga Puja, ideally you should be in the city at least a week before the festival starts so you can see the finishing touches being put on the idols of the goddess. If that's not possible, there are still plenty of other ways to enjoy it -- all night long! Here's the best of them.

The beautifully handcrafted idols of Goddess Durga sure are stunning. The majority of them are crafted in one area -- Kumartuli in north Kolkata, around 30 minutes drive from the city center. The name literally means "potter's locality" and as it suggests, the area was settled by a group of potters.

Durga Puja commences with the invocation of the holy presence of Goddess Durga into the idols. The ritual begins early in the morning, before dawn, with the bathing of a banana tree in the Hooghly River. The banana tree is dressed like a newlywed bride (known as "Kola Bou", the banana bride) in a sari, and used to transport the goddess's energy. The highlight of Durga Puja is no doubt visiting the many different displays (pandals) of Goddess Durga, each with a unique theme or decorative style. This activity is commonly referred to a "pandal hopping". Trust me, the budget and theme is decided on last day of durga puja. As, it takes a lot of time to design those pandals and get artists from different parts of India.

While Kolkata's public Durga pujas tend to get all the attention, the traditional "Bonedi Bari" pujas in the city's palatial old private mansions are also really worth experiencing. The mansions belong to affluent aristocratic zamindar(landowner) families who have been carrying on the pujas for centuries. 

The Kumari Puja is another significant ritual that's performed during the Durga Puja festival. During the festival, Goddess Durga is worshiped in various forms. In this ritual, she's worshiped the form of an innocent young unmarried virgin girl. This serves as reminder that the goddess and her energy are omnipresent in all beings.

After the evening rituals on Ashami, it's traditional for the devotioOn the last day of Durga Puja, known as Dashami, the festivities commence with married women placing red sindoor(powder) on the idols of Goddess Durga. They then smear it on each other. In the evening, the idols are immersed in the water.Final Dhunuchi folk dance to be performed in front of Goddess Durga to please her. This is done holding an earthen pot filled with burning coconut husk and camphor. Drummers lead the dancers with their beats, which vary in speed.

 Kolkata's Bengali restaurants have exclusive Durga Puja menus packed full of authentic delicacies -- both buffet and a la carte. Bengali sweets are also consumed in huge quantities during the festival!

 

"Kolkata is city that has great food and great people. We can stop a stranger and start a quick conversation."

                            

Speak Through Your Eyes

What is the first thing that attracts you in a person?

First thing that attracts me in a person is their eyes. As, a keen observer it always attracts me whenever I meet a person.
People say that the eyes are a “window to the soul” - that they can tell us much about a person just by gazing into them.
Look into your friend’s eyes while you are speaking and observe the pupil your half the conversation will be done.
Did you ever noticed whenever you are speaking to a particular person their pupils get dilated always?
If you find the other person is having a dilated pupil or widening their eyes while speaking or listening to you. It is a major signal whether they are interested in what you are is saying. Pupils will dilate and continue to dilate if the person is interested in the topic. However, not only the conversation it also signifies that a person got interested in talking to you or not. Simultaneously, when talking to the clients and customers looking at their pupil we can make out whether they find it exciting or interesting if not then that's a time we should change the topic and tell something of their interest.
Many a time's pupil also dilate when there is a shock or but contracts simultaneously as they recover their shock, but that dilation lasts for long.

Similarly, pupils contract when they are least interested to talk to you and will try to avoid by blinking or rubbing eyes.
Taking this as an advantage advertiser almost always widen the pupils of women in their ads because it makes their product look arousing and welcoming, so in many beauty apps we find a special feature for widening pretty eyes.
It's just not to make you feel beautiful, it is a game of human psychology. Mostly, you will also observe that those pictures in social media is liked by many.
However, since our childhood we have all learn about the eye directions let see again the meaning of it:
Looking to Their Right symbolizes auditory thought (Remembering a conversation)
Looking to Their Left symbolizes visual thought (Remembering the face of a person)
Looking Down to Their Right symbolizes someone creates a feeling or sensory memory. (Day dreaming which never comes true)
Looking Down to Their Left symbolizes someone talk to themselves (which we always do).
Most insecure activity people I don't like personally is when the other person starts gazing.
Gazing is to look steadily and intently at something, especially at that which excites admiration, curiosity, or interest. It was found that people gaze more at the eyes of the people they like. While normal people would look in your eye for some time then shift their gaze away each few seconds a person who likes you will keep looking into your eyes for longer periods of time.
However, in print media it is being observed that when the model's gaze was directed at the product, participants spent longer looking at the product, the brand logo and the rest of the advertisement compared to when the model's gaze was directed towards the viewer.
Although, it is always being a big controversy among people between the asymmetry between male gaze and female gaze.
Gazing can be an intimate activity. In fact, if you disagree with a superior, you can show disagreement by holding your gaze for a bit longer than normal.
There are three types of gazing:
1. Social Gazing – This is a triangle from the eyes to the mouth. It is non-aggressive and shows comfort.
2. Intimate Gazing – If you want to be intimate with someone, you want to look from their eyes to their mouth and lower to the body. If someone is doing this to you, it usually means they are having intimate thoughts about you.
3. Power Gazing – This is a triangle between the eyes and the forehead. It avoids the intimate areas of the mouth and body completely.
However, it is also common to blink a lot when we interact with someone we like or when we are thinking about many things at the same time. Therefore, when reading emotions through someone’s eyes, it is important to focus on the context or the conversation that is going on at the same time.
However, on our daily life we have people around us who wants to see us laughing that's why they will give you a quick look after they say anything funny just to make sure that you are laughing or that his joke appealed to you.
Let's not waste our time peeping at our mobiles every second rather start looking at opposite person's eyes half of our conversation will be done.

Sometimes, our eyes speak louder than our words and it cannot be controlled.

Tinder Slowly Crawled and Right Swiped Instagram

Valentines's day just got better with Tinder, Grindr, Her, Bumble, or whatever other apps meeting up for all your dating needs.

Surprisingly, if it is being noticed as soon as you post a new picture people started magically in boxing out-of-the-blue. These persons are mostly unknown or people whom we don't have contact for year. Feel like texting “ Hey are you still try to find out am I single or not?”. Virtual Relationships are playing a big role in people's life. In reality, it is very hard to approach a person and tell “ Hey! Will you go on a date with me”. Understanding these need of the people dating app like Tinder came up. Just a swipe and you can tell other person you like their profile and if that person also like a swipe and yippee it's “Match” without getting nervous, biting your nails, buying roses or getting costly gifts.... Isn't that easy! However, if the person you like doesn't like you, that's OK at least the other person is not getting insulted and also no one will know about it. For the stalkers there is a new game, "The Game of Instagram ", yes, Tinder slowly crawled to Instagram and right swiped. The dating app integrates the popular photo service app into its user profiles. Now, Tinder user can see the Instagram profile with 34 recent pictures on Instagram. Also, there is an option to keep the Instagram account private someone doesn't want to portray in Instagram. However, in private Instagram account we call only show few pictures which we want our Tinder stalkers to see. Taking this as an advantage many stalkers first find the name on Tinder and after that DM in the person inbox(Just to start a conversation, to find if there is any chance), even if the person left swiped on Tinder showing no interest in opposite person. Tinder also displays all of a user’s Facebook interests, as opposed to just sections, and, as well as mutual friends, Tinder now also displays friends-of-friends. “If we can provide our users with more relevant information for each connection, we can take them halfway there in terms of getting a conversation going”, said Tinder’s co-founder and president Sean Rad. Tinder seems to be a modern day “Virtual Pandit” which not only helps to meet new people, but also takes care of matching our interests. Tinder profiles comes after the app launched a premium service, Tinder Plus & Tinder Gold. The services came under fire for being priced according to a user’s age. However, If you’re a man, 100 swipes isn’t that many. On average men get far fewer matches than women, so 100 right-swipes a day may not get you many matches. If you have Plus you can swipe away to your hearts content. It’s not truly unlimited even though it claims to be; if you do 2000 or so right swipes (or 2000 votes, can’t remember) in a day then it disables your queue for a while. But you’d have to be on it a lot to actually reach that limit. It also enables you to change your location to anywhere in the world you like and you can swipe on people in that location, who will also be able to vote on you as if you were actually there. This is handy if you’re going on holiday somewhere — you can set your location to there in advance of going, swipe on a bunch of people and hopefully set up matches. I like the fact you can undo your previous swipe.

Sometimes our fingers move faster than your brain!

Game of "ODD"

                                       

Think of your favourite number.....
Is it no. 7 or any odd no. ????

I guess so, now think of the no.of mannequins you see inside the store specially outside the store. Is it odd.

Yes, it is !! And if it is not then the shopkeeper has enough sales and is confident that targeted customers will enter the store anyway.

This is because it creates asymmetry in the display, drawing the customer's attention. This is because when people look at symmetrical and balanced objects, their gaze moves away quickly because it seems to be normal; asymmetrical or unbalanced displays are thus “abnormal” and are more interesting to the eye.

The off-balance that this odd number forces the customer to gaze at the different aspects of the display, focusing on each on separately rather than have their eye take in the whole display at once.

People also tend to remember thing in group of 3 or odd in no.

Also, when shops place odd no. of mannequin generally 3, they tend to keep those many odd features may be and one and when you will look for detailing you will find one attractive among it and will focus on one which you want to buy. It just create a sense of comparison if they keep different features.

Another psychological trick of odd no. is while we are presenting something to anyone we should find odd no. of uses for that product and specially if it is done by hand symbols or with 3 product display the opponent gets more attracted and it rouses the interest.

Symmetry is pleasing to human beings, but it is also boring.

Moreover, in our personal life we tend to be more curious about thing which are happening in odd no.s. Suppose in an occasion we are seeing bunch of people enjoying and there is guy standing alone we are more interested to know why that person is standing alone rather than what the group is doing.

A slight deviation in a symmetrical display catches people's attention and could make the entire tableau more exciting.

Do you remember that our land line no. used to be 7 digits because it was easy to remember and we usually tend remember last 3 digits of those 7 no.s.

It’s said that odd numbers are considered to be masculine and even numbers are more feminine. Whether it’s because, for the most part, odd numbers tend to have a sharper, “edgy” shape, and even numbers are curvier. Eg: Elle 18, Three Amigos etc.

And, then comes the number eleven and it’s “stand out” vibe. Adding the extra digit to an otherwise clean-looking number can achieve the same effect. Eg: KFC’s 11 secret herbs & spices or Levi’s 501 Jeans the extra one helps the brand to stand out, allowing to it become more memorable instead of easily dismissive.

Take 2 pencils in front of you, Is it appealing to you?? I guess no. Now, take 3 pencils in front of you, you will now tend to look for a detail of those pencil.

So, odd is just not odd but also it's powerful.

The Apsara and Nataraj Story

What was your age when you realise that Apsara and Natraj pencils are from same company??

An enduring memory from our childhood is an advertisement in which different pencil brands race each other, with the Natraj pencil emerging the winner and the tagine ‘Natraj phir se champion’ proclaimed. But my personal favourite being Apsara Extra Dark pencils which ensures a good handwriting and an extra 5 marks (Which I needed the most).

Both the brands captured the essence in their own way be it Natraj ad which ensures the pencil gave a better grip, it would not break and it would write for a longer period than all the rest, it wouldn’t smudge, the lead was blacker and clearer, and the flow, smoother Or the Apsara with the dark edge look.

Hindustan Pencils Ltd follows a dual-brand strategy in the market. The dual-brand strategy is using two independent brands (or sub-brand) to cover the market.

I still remember it is always a fun to find out after sharpening our pencils that it has got pointy points or not, which the brand promises. Natraj and Apsara together control 60-65% of the pencil market in India.

The company’s dual brand strategy of having two independent brands offering almost the same range of products was an intelligent move both the brands have the same range of products that include pencils, erasers, sharpeners, pens, etc. Apsara has a good range of professional and drawing pencils. Apsara Pencils are priced higher than Natraj and offer more options. Nataraj is positioned as a brand that offers long-lasting quality at an affordable price. Consumers from different backgrounds, professionals and others, are thus covered and any competition from other brands is pushed to second place.

https://www.youtube.com/watch?v=YvIwIJ_gmGQ

There were both advantages and disadvantages of having dual-brand strategy. For covering the different segments of consumers and good no. of consumers the strategy is effective. A kid and their parents they remain in a dilemma which pencil will be best and fetch “extra marks” with a “good handwriting”. Also, there were no positioning conflicts as two brands are independent. Moreover, it will create a tough competition for new entrants. It promotes its products among children by conducting inter-school contests and different programs for students.

Although it's users vary from students to architects, carpenters, artists and office-goers, who still use the pencil for various jobs such as writing, drawing, colouring, sketching and shading, thus making the stationery industry one that is still thriving despite the advent of tabs and laptops.

Hindustan Pencils has also diversified into manufacturing crayons, geometry sets, professional pencils, gel and ball pens, chalk, colouring sticks and chalk paints — almost the entire range of writing equipment, to be exact.

The company has gone in for backward integration to produce even the smallest components — such as sharpener blades, screws and pen tips — in-house, to keep to its own standard of delivering only the highest quality and also higher profit margin.

A Viral Too Costly

                                           

As a regularly tuned viewer of entertaining and engaging videos and as marketing student, I always wondered how one of my favourite YouTube channel TVF earns money. Is it just by selling ads and increasing no. of views and subscriber.

As a single camera costs around 4-5 lakhs and with single camera it is very difficult to shoot these videos, there will be location cost, salaries for full team (actors and staffs) along with various other costs.

Will that money for ads and views is enough for all this?????

Digging into this a little more I found an interesting story.

1. TVF had received a funding of 10 million dollars and it is now a 270 Cr business in 2016. But, this company has been established on 2010 how did they sustain this 6 years. So, after repeating this series I realised all the series are sponsored series if you look more keenly they use some products in their show or products are generally kept at background that knowingly unknowingly we seem to see and recognise those products. Unknowingly their product placement is done.

Though till pitchers they have not received any big funding it is funded from their home, but their establishment and the quality of video have actually raised interest among investors to invest in them.

Interestingly!! TVF Pitchers is also based to start-up struggling hard for funding.

2. TVF series was on YouTube primarily but slowly they built their base of subscribers and viewers and shifted them to sign in to their application and website. Also, expenses for apps are much less than YouTube, Smart!! isn't it.

Again, it happened because the youth felt TVF series is very similar to their life, they feel the connectivity and as usual if we see 1 episode our hunger for it doesn't satisfy and automatically sign in TVF website to watch full series.

3. TVF Play now shows 3rd party movie and movie which the youth generally like, if you realise it is slowly becoming the next Netflix of India with a similar website design.

4. Even they have partnered with Ola so while travelling in Ola Prime the screen in front of your seat in cab will have TVF Play options. Which youth will generally tend to choose if they are travelling for longer distance and an addict of web series like me.

Indeed, Arunabh Kumar, the founder of TVF has appropriately designed his business model with proper brand integration inspiring others and showing them new ways of doing business and how a small YouTube channel is becoming India's new Netflix.